23 Jan

Cobden & Brown Rebrand and Packaging.

Speciality Chocolatier enjoy the sweet taste of Manleys Branding Success.

The Manleys team were literally in their element when they were approached to create a new brand identity and packaging range for a specialist chocolatier based in County Armagh. A project that of course required numerous tasting sessions throughout the process! Following a number of Manleys Strategy Workshops, the name of the company was crafted and established as: Cobden + Brown. With a new name in place, Manleys creative team developed a high end brand design and a sleek suite of packaging designed to stand out in a competitive market place. The Art Deco patterned packaging reflects the premium quality of the chocolate range (that also happens to be gluten free) and also give the MD of the local business a confidence to grow her brand throughout Ireland and into the U.K.

Following her Manleys experience the MD at Cobden & Brown enthused: “After previous failed attempts to get our brand right, Manleys stepped in to help us develop a new name, brand identity and range of packaging that blew us away. As well as the tangible project results, Manleys also gave us the confidence in our brand to go out and target new customers.”

Caroline Mc Ardle, MD, Cobden and Brown.

Published
23rd January 2014

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