When Cyril Johnston, Ireland's largest retailer group for garden machinery presented us with the chance to cultivate their brand image, we jumped at the chance.
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We carefully nurtured their product brand Gardencare and produced a comprehensive and bespoke
product catalogue for their retailers. We dug into the garden care market and with the help of
that research; our creative team got together to produce a striking concept to ensure that the
Gardencare brand outshone its competition. Through an integrated approach in 2013 we have
successfully positioned Gardencare as a top-quality brand within the retail sector.
The refreshed logo was emblazoned across Gardencare's impressive range of lawnmowers and equipment.
The redesigned product catalogue was regrown from the ground up to be the key component in
reinforcing the new branding and the 2013 campaign has spanned TV, radio, online and press
across the island of Ireland.
tel. +44 (0)28 9057 9000 fax +44 (0)28 9057 9001
Manleys Ltd, Knockbracken Health Park, Saintfield Road, Belfast, Co. Down, BT8 8BH
