It's not everyday you get asked to help market and preserve a national treasure. So when Lough Derg presented us with the quandary of overcoming an out of date perception alongside a keen desire to extend a wider welcome, we welcomed the challenge.
We knew it was going to take some careful planning and delicate creative application to preserve the integrity of a 1,500 year old pilgrimage, yet build a brand with strong awareness and brand values for a modern day marketplace. So we put our thinking caps on and after a few long nights burning the midnight oil, we hatched a 5 year marketing plan, to ensure a healthy future and celebrate this unique sanctuary and its history. We felt it was time for a complete brand refresh on a grand scale including everything from a new logo design to outdoor advertising, multimedia, signage and enhanced visitor experience. We also rebranded their passenger ferries and produced a bespoke booklet describing the island’s qualities, history and pilgrimages. As for advertising and marketing, their visitor numbers just keep getting better and better, helping to ensure a exciting journey ahead for this unique island.
A series of colourful icons were devised to depict various features of the island and played an important part in the new signage that we created for the island.
Next year we are planning one of Lough Derg's most challenging projects ever, 'The Kitchen Museum'.
Manleys Ltd, Knockbracken Health Park, Saintfield Road, Belfast, Co. Down, BT8 8BH