A small step for the National Trust, a giant innovative leap for the Giant's Causeway. In 2012, the Giant's Causeway, Northern Ireland's largest tourist attraction, was due to reopen with a new stunning visitors centre.
Here at Manleys we were thrilled when the National Trust approached us to create
an expressive illustration for the legendary site.
Working closely with the client, we began with intensive research before residing on the universal opinion the iconic stones lay at the heart of the image. Whilst adhering to the National Trust's brand guidelines we created a visual language of icons that expressed the true nature of this iconic landmark. Manleys' in-house illustration team also developed a series of character concepts that brought the iconic McCool Clan to life.
The final icon illustrations adorn everything from branded tea-towels, food, signage and advertising. We're happy to have paved the future for this national treasure for years to come.
Manleys Ltd, Knockbracken Health Park, Saintfield Road, Belfast, Co. Down, BT8 8BH